For more than 150 years, Stetson has carried the mythology of the American West on its head. Then, in 2023, it opened its first UK flagship in London — describing Britain as a strategically important market.
What have Cornish surfboards, three petrol pumps and Lainey Wilson got in common? Ann’s Cottage. The retailer that made its name dressing British surfers has a surprisingly good line in proper Western clothing, including Wrangler’s original Cowboy Cut jeans.
DIA Studios is a Manchester-based footwear brand specialising in fashion-led cowboy boots. It started with a university side hustle on Depop and has grown into a proper Western-footwear business, now selling through ASOS as well as directly.
Cowboy boots are easier to judge when they’re on your feet. Silverbelly Western gives the South West somewhere to try the real thing, browse hats and denim, and leave the overseas postage gamble to somebody else.
