If you’ve ever bought Western gear in Britain, you’ll know the routine.

Find the thing you actually want. Discover it’s in America. Convert the size. Add the shipping. Wonder what happens if the boots turn up and your feet disagree.

Silverbelly Western offers a much better option: go to Crediton.

The shop at 14 North Street carries men’s and women’s cowboy boots, hats, denim, clothing, accessories and children’s gear, with brands including Ariat, Kimes Ranch and American Hat Makers.

Silverbelly hasn’t appeared in Devon by accident either.

The family behind the business say they packed up their lives and moved across the country with their two young children to build the shop they had wanted. Five months later, they were looking back at the hours that had gone into it and marking the move with custom-made Silverbelly belt buckles.

That is quite a long way to go for a shop you only half believe in.

They haven’t stayed tucked away in Devon, either.

Silverbelly was an official partner at The Long Road in 2026, taking the business to one of Britain’s biggest Country festival crowds. For anyone nowhere near Crediton, that’s worth knowing: this is a young Western retailer already finding ways to put the gear in front of Country people rather than waiting for everyone to find the website.

There are some good details in the range too.

You can currently find Kimes Ranch’s Zach Top collaboration jeans at Silverbelly — a neat meeting point between the Country coming through your speakers and the Western gear hanging in the shop.

And then there’s the beer.

Silverbelly has applied for permission to sell Lone Star and Pabst Blue Ribbon from the store.

Not a general wall of lager. Those two.

The plan is for them to sit alongside the coolers and festival gear, which tells you something about what Silverbelly is trying to make in Crediton.

Boots, hats, denim, festival kit and, if the licence comes through, a couple of American beers in the fridge.

The licence is still in progress, so don’t head to Devon expecting the PBR just yet.

Go for the boots.

There are plenty of those.

SILVERBELLY WESTERN — USEFUL LINKS & GOOD TO KNOW

Where: 14 North Street, Crediton, Devon, EX17 2BT.

Before you go: stock, sizes and opening arrangements can change, so check Silverbelly directly before making a special journey.